Tag Archives: playoff

growing a beard

Beards on ice: Stanley Cup 2021

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Ice hockey’s tradition of growing playoff beards is in full force right now as this year’s battle for the Stanley Cup nears the end. It’s a great, pro-beard tradition that always sparks a lot of interest in and enthusiasm for beard growing. Over the years, professional hockey has been a showcase of some fierce and legendary beards.

Whether the playoff beards help their teams achieve victory remains a subject of debate. What effect do the beards have on the players? A scientific answer to that question ought to be fascinating. After watching game four of the 2021 Stanley Cup finals, a friend commented via email, “…’the fierce beard look’ is in full force.  I have a feeling it matters and the players feel more fierce and intimidating on the ice.”

For the players, the camaraderie that comes from growing their beards can give the team a boost. However, it can be a little rough on players who are beard-growth challenged. They deserve a lot of credit and respect for putting up with some ribbing. And I don’t condone ribbing them at all.

For hockey fans, the playoff beard tradition is a can’t-miss part of the fun. It’s a great opportunity for fans to grow their own playoff beards to show support for their favorite teams. This phenomenon has been successfully used to raise money for charities on multiple occasions.

Bud Light, an official sponsor of the National Hockey League, put out this cool video tribute to playoff beards as part of the company’s “playoff beerds” promotion. Video: Bud Light.

This year Bud Light, an official sponsor of the NHL, has come out in support of playoff beards with a promotion to cut beer prices in US cities that are home to NHL teams. In a clever play on the spelling, the promotion is for “playoff beerds“. The longer a team’s playoff beards grow by advancing in the playoffs, the more money is “shaved” off the price of Bud Light in that team’s hometown. Fans in the US city of the ultimate winner of the Stanley Cup in 2021 will be eligible for a free twelve-pack. That means Tampa, Florida if the Tampa Bay Lightning prevail. However, if the Montreal Canadiens pull off a win, our Canadian friends will have to pay for their own beer.

Regardless of who comes home with the Stanley Cup, playoff beards are definitely a win for the bearded cause.

UPDATE: With a victory in Game 5, the Tampa Bay Lightning won the Stanley Cup for the second time in a row. Congrats to the Lightning and their fans!

beard contests

hockey fans: grow one for the team!

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Beardathon!

There’s still time to grow a beard to support charities during the NHL Stanley Cup Playoffs.   Click on the image above to see the official television spot on YouTube.  Here’s the press release:

 

HOCKEY FANS INVITED TO “GROW ONE FOR THE TEAM”
Goal to Raise One Million Dollars for Charity

This season, hockey fans across the United States will be sporting their very own playoffs beards. In addition to participating in a great hockey tradition, they will also be raising money for charities across the county.

The Beard-a-thon® program was launched last year when nine NHL clubs raised a combined $350,000 for charity. This season, the goal is to raise $1 million dollars with twelve NHL clubs participating.

Participants in the Beard-a-thon invite family, friends, and business associates to pledge their playoff beards. By receiving pledges, participants promise not to shave until their team wins the Stanley Cup or is eliminated from the playoffs. Fans who are unwilling, or unable, to grow playoffs beards, can also pledge their favorite player, other local celebrities, or build their own beard with the “Build-a-Beard” web application.

Last season, over 8,000 fans nationwide participated in the Beard-a-thon with former NHL player, and current Director of Development for the Boston Bruins Foundation, Bob Sweeney leading all beard growers by raising over $21,000 for charity. Other celebrity beard growers last season included NHL Hall of Famer Mario Lemieux and the lead singer of the Dropkick Murphys, Ken Casey.

“The intensity, both on and off the ice, goes to a whole new level in the playoffs. The Beard-a-thon gives fans a chance show their passion and raise money for charity,” stated John Cimperman, the Principal of Cenergy, a New York based sports marketing agency that manages the program. Cimperman added, “Last season, the Penguins led all teams in fundraising and also hoisted the Stanley Cup. Coincidence, we think not. It is the power of the beard.”

This season’s participating clubs are the Buffalo Sabres, Boston Bruins, Chicago Blackhawks, Colorado Avalanche, Detroit Redwings, Los Angeles Kings, New Jersey Devils, Phoenix Coyotes, Philadelphia Flyers, San Jose Sharks, Washington Capitals, and defending Stanley Cup and Beard-a-thon Champion, Pittsburgh Penguins. A ‘just fans’ site was also created for fans without a team in the playoffs. Proceeds from this site will benefit Hockey Fights Cancer™, a joint initiative by the National Hockey League and the National Hockey League Players’ Association.

For more information on the Beard-a-thon, log onto www.beardathon.com [Link currently out of service]. All donations to Beard-a-thon are tax deductible.

About the Playoff Beard

A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the four-time Stanley Cup Champion New York Islanders started the tradition in the 1980s. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.